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bras and fish maw recorded year-on-year increases of 81.03, 61.95 and 124 percent, respectively.
Women’s per-customer transaction on Tmall has been increasing for the last two years, with an increase of 8.85 percent in 2018. Wo
men’s spending power in quasi-first-tier cities is also catching up with that of women in Beijing, Shanghai and Guangzhou.
Hangzhou, Nanjing and Xiamen last year joined Shanghai and Beijing as the cities with the h
ighest spend per transaction, while Guangzhou and Shenzhen dropped out of the top five.
Based on their findings Tmall released an independence index of women, which argu
es that women in first-tier and new first-tier cities are becoming more independent.
Among the cities with the highest independence indic
es, Shanghai, Beijing, Guangzhou, Shenzhen and Hangzhou comprise the top five.