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hinese women are buying more for themselves than they have in the past, according to a new report on Chinese women’s consumption.
The report was released one day before this year’s International Women’s Day by Alibaba’s e-commerce platform, Tmall.
More women are spending to please themselves instead of other
people, the report said. Tmall’s data showed that women’s consumption of books, tourism expe
riences, wire-free bras, flat shoes, flowers and other “treat-yourself” products continues to grow significantly.
Women born in the 1980s placed a total of 48.06 million book orders on
Tmall in the past year, while according to data from Fliggy, Alibaba’s travel arm, the same
group spent most on travel, China’s Hong Kong, Japan, Thailand, China’s Macao and Singapore their favorite destinations.